When Merchgirls' growth trajectory collided with their manual processes, quarterly PDF catalogues and laptop-scattered spreadsheets weren't just inefficient - they were probably strangling revenue. Today, their entire product universe updates in real-time, indexed by search engines and AI alike.
The transformation went beyond fixing processes. Supernormal delivered a world-class rebranded and fashion-forward web design, complete with custom mood board functionality rivaling Pinterest. Clients now create shareable boards, align stakeholders on selections, and move from concept to order without a single PDF.
The technical architecture replaced chaos (that worked) with clarity (that scales). A Webflow frontend connects through Wized to an Airtable backend, creating a single source of truth accessible company-wide. What once required quarterly catalogue updates now happens instantly - new products, price changes, and inventory adjustments flow seamlessly from database to website.
But the real magic lies in discoverability. Every product in Merchgirls' catalogue is now indexable, findable, and shoppable. While competitors hide inventory in PDFs, Merchgirls surfaces in every relevant search - human or AI-powered.
The operational impact is profound. Admin load dropped dramatically across the entire team. Brief submissions flow directly into structured pipelines. Status tracking happens in real-time. And perhaps most importantly, the business now captures demand it previously couldn't even see.
"It's like magic," the client observed. For creative agencies still managing growth with spreadsheets and PDFs, the Merchgirls transformation proves that operational excellence and creative energy aren't mutually exclusive. They're multiplicative.
In an AI-first economy, being findable isn't optional. Merchgirls didn't just fix their systems - they positioned themselves to capture every possible customer, through every possible channel, automatically.
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