When the world's sovereign mints needed to collaborate beyond annual conferences and email threads, they turned to Supernormal Systems to architect their digital future. In four months, a 60-year-old institution became a cutting-edge digital network.
The Mint Directors Association (MDA) run out of the Royal Mint UK, operated like most legacy associations: manual invoicing, scattered communications, and collaboration limited to yearly gatherings. Today, members access live metals pricing, instant working groups, and a comprehensive resources portal that unlocks collaborative opportunities previously impossible in their industry.
Supernormal delivered a complete digital ecosystem spanning brand transformation and backend automation. The technical architecture includes Webflow, Memberstack, Stripe, Airtable, and Make.com integrations, creating seamless workflows from member signup through payment processing and forum access. Custom permission logic ensures tiered access to sensitive content while automated systems reduced administrative load by 80%.
The platform launched at the World Money Fair in Berlin, the minting industry's premier global event. Members discovered they could form working groups instantly, share technical insights securely, and access critical market data in real-time. What once required months of coordination now happens at the speed of business.
Beyond the technology, Supernormal built comprehensive documentation, SOPs, and training materials, ensuring MDA's team could self-manage their new infrastructure. The association now operates from one unified interface instead of six disparate tools.
For legacy associations watching their relevance erode, the MDA transformation demonstrates that institutional history doesn't preclude digital innovation. In fact, established networks often have the most to gain from modern infrastructure.
The sovereign mints of the world now collaborate like a startup. And they did it in 16 weeks.
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