Jack Merlo transforms raw land into living art for Australia's most prestigious properties. When it came time to translate that mastery online, only studio-grade execution would suffice.
From Melbourne's waterfront estates to landmark commercial developments, Jack Merlo's landscapes define luxury outdoor living in Australia. Their previous website, however, told a different story. Working with Pompom Studio's visionary rebrand and Figma designs, Supernormal delivered technical implementation that matched the sophistication of Merlo's physical masterpieces.
The result feels like stepping into a Jack Merlo landscape - every custom element precisely considered, generous whitespace creating breathing room, typography and imagery working in concert to convey quiet authority. The essence of Merlo's physical mastery into digital form.
Technical execution pushed Webflow to its limits. Every interaction, transition, and responsive breakpoint required custom development to maintain design integrity across devices. Image delivery optimisation ensures the photography-driven layouts load instantly while maintaining retina-quality resolution. The CMS architecture allows ongoing project additions without compromising the careful spatial relationships that define the experience.
The industry response has been definitive. Property professionals now reference the site as the benchmark for how architecture and landscape firms should present digitally. When competitors study your digital presence for inspiration, you've successfully shifted an entire industry's standards.
For the designer who transforms raw land into million-dollar vistas, Jack Merlo's digital platform now commands the same respect as his built work. The site has become the reference point for luxury property marketing - proof that when design vision meets flawless execution, industries take notice.
Jack Merlo chose mastery. Their digital landscape now matches their physical legacy.
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