Salus Advisory Breaks the Lobbyist Mold with Infrastructure That Earns Trust at Scale

When Kelly Dargan needed a digital presence for Salus Advisory, she wasn't looking for another stuffy government relations website. She needed infrastructure that would position her firm as the antithesis of the backroom boys' club - a merit-based advisory that earns its seat at every table.

Supernormal delivered that transformation in six weeks across three focused sprints, while simultaneously managing an enterprise systems overhaul on-site with a client in Japan. The result: a digital platform for Salus that a peer called "the best website I've ever seen, no joke."

But this wasn't about aesthetics. Supernormal built an interlinked CMS system generating hundreds of SEO & GEO-optimised landing pages, positioning Salus to dominate both traditional search and emerging AI language models. Each page targets specific service areas and geographic regions, building systematic authority while competitors rely on parliament house proximity.

"We could not be happier with the design – you and your team have nailed the brief," Dargan noted during development. The platform now generates qualified leads around the clock, delivering upfront value to prospects while establishing Salus as a different breed of advisory.

For boutique professional services firms, the Salus transformation demonstrates how modern digital infrastructure can challenge industry incumbents. While traditional lobbyists trade on yesterday's relationships, Salus builds tomorrow's influence through systematic digital authority.

The platform stands as proof that in government relations, as in all professional services, how you present is how you're perceived. And perception, properly architected, becomes reality.

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